File under “probably inevitable, but still kinda sad”: Hard Rock Park, the seven-years-in-the-making, Led Zeppelin roller coaster-adorned theme park in Myrtle Beach, S.C., has filed for Chapter 11 bankruptcy protection and will end its season early. (So much for Rocktoberfest.) (No, really, they were going to throw one.) Apparently the park’s revenues were way below those originally projected by the park’s executives, who thought that the promise of riding a Life In The Fast Lane roller-coaster and a “wild sensory enounter dark ride” based on the Moody Blues’ “Nights In White Satin” would bring in some 30,000 visitors per day. But with a ticket price of $50 and a cratering tourism-based economy in the Myrtle Beach area, those predictions proved to be a little over-the-top. Well, huh. Where are we going to have our Idolator bonding trip now?

I mean, don’t you think it would have been fun to hang out at Phonehenge?

Hard Rock Park in SC files Chapter 11 bankruptcy [Fort Mill Times via MTV Newsroom]