Kid Rock’s new video for “Roll On” features the brawl-happy singer rolling through his hometown of Detroit while wearing one of those ginormous rope chains that I haven’t seen worn by a lot of people since the Grits Sandwiches For Breakfast days, and the song, while sounding something like day-old oatmeal that hasn’t been reheated to me, is strummy and “heartfelt” enough that it’ll probably be eaten up by those people who loved “Only God Knows Why.” But you can’t say that he isn’t savvy about blitzing the press: The same day the above video premieres on MTV, VH1, and CMT (although I think at this point that verb is code for “is placed on the front page of each of those channel’s Web sites”), Rhapsody announces that they’ve become the first online music service to cross the digital divide with the Kid; his entire catalog is streaming there now. Wonder if he negotiated for a higher royalty payment, or if he’s just trying to flip Apple the bird as a way to start off his weekend? [Detroit News / RealNetworks Blog]