So the plan for you to get your free Dr Pepper in honor of Axl Rose finally getting Chinese Democracy to stores has been revealed, and, as expected, it involves you visiting the soda’s official site, registering your name and address, waiting for a coupon to come in the mail, remembering that you asked Dr Pepper to send you mail when a mysterious envelope from them arrives, and finally going to the store to pick up a bottle. (Apparently investors are expecting a lot of people to cash in on this promotion, as the soda’s parent company’s stock took a bit of a dive upon the album’s title track hitting radio.)

I’m kind of bummed by the way the soda company is “deliver[ing] on its promise” by making people go through a mail-order coupon rigamarole–I was hoping America would be able to toast Axl Rose en masse come Thanksgiving week, but I guess that’s what bourbon is for. Also, the press release keeps noting that the number of flavors in the carbonated sugar water’s bouquet is the same number as the date of Democracy’s release. Really, guys? Are release dates that manipulatable?

Dr Pepper to Deliver on Its Promise – Readies Coupons for All Americans to Celebrate Release of New Guns N’ Roses Album [PR Newswire]