MTV has soft-launched MTVMusic.com, a music-video-only site where users can browse videos from the channel’s massive library–so if you missed, say, VH1 Soul’s all-New Jack Swing weekend these past couple of days, you can sort of recreate it on your own with just a few clicks. (I say “sort of” because New Edition’s “If It Isn’t Love” isn’t available yet. Why, Viacom, why?) Those of us who are bloggers/serial “funny music video as comment” message-board denizens will also be thrilled to find out that clips from such YouTube-embedding-averse labels as Universal Music Group are actually available for embedding on non-MTVMusic sites. Whether or not this will last is another matter entirely, but for now, I’m pretty thrilled. And finally, on a typographically geeky note, the house ads totally bring back Kabel Black, the video-chryon font that was dumped when MTV gave up on showing videos in toto during hours when the sun could conceivably be out in the continental US. Yay, videos! [MTV Music]
MTV’s New Video Site: Hey, Viacom Is Sort Of Focusing On Music
October 27th, 2008 // 9 Comments
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I’m pretty happy about this. Not that we couldn’t have found all this stuff on YouTube or places like that, but it’s nice to have them all in one place without having to sift through a lot of other random crap (not much of it, at least), and the video and audio quality is halfway decent.
I’m totally down with the Kabel Black, as well. They really should’ve played it up more, in my opinion.
God help me, the first thing I searched for (suffering from search-fright) was Stone Temple Pilots. I watched the Vasoline video, and received a small ping of “Wow, I feel like a kid again.” Which was quickly overpowered by “Wow, this video is terrible.”
@AL: YES!!!!
Also, make the damn web site available outside the U.S….
Yeesh – anyone read the fine printage? When you submit content for the site, you waive all royalties from ANY of MTV’s parent or affiliated companies.
@DW: Yeah they’ve got some kinks to work out. Apparently “Rock It” by Gorillaz is from a Barbra Streisand album!
The website is actually viewable outside of the U.S. in pretty much every territory except Canada and the UK. So China can, theoretically, see everything you’re doing on it.
I like it! A lot, even! Very clean.
Despite their metadata flaws (Ra Ra Riot is NOT “World Music/Reggae”), I think this is a really good effort
No “Ana Ng,” no sale
Next they should upload all the old Unplugged episodes.
TMBG can sit and spin when they have SHUDDER TO THINK on tap.