Speaking of LeBron James, he’s apparently the latest person charged with encouraging people to care about Nicole Scherzinger again. The two appear in a (nearly four-minute!) Nike ad that’s supposed to be “funny,” I guess, since instead of diamonds La Scherz gets all hot and bothered when her man presents her with a pair of self-branded kicks. But it just made me think about how the Pussycat Dolls’ brand of sexiness has flipped up on itself and turned into this sort of inverted camp at this point, and how Scherzinger’s “turned-on” persona, which I guess still sort of works as far as titillating some people (maybe?), could probably be flipped on with an item as mundane as a jar of mustard if the price was right. [YouTube via Cajun Boy In The City]