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First-week sales of Christina Aguilera’s Target-exclusive greatest-hits package Keeps Getting Better, which contains two new songs and two reworkings of old tracks: 73,000. Single-week sales of the title track, which also happens to be one of the two fresh entries on the album: 63,000 (it’s sold 479,000 copies to date). You have to wonder: At what point do these cash-in greatest-hits packages get to be, well, not worth the effort, even with the one-big-box-only deals? [Target]
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I always thought that greatest hits packages were thought of as slow, steady sellers, though. The kind of thing that will still be selling three years from now.
@Audif Jackson Winters III: Right. Plus, who knows — it might be a contract-fulfiller for her. In which case it’s in everyone’s best interest: the label gets an evergreen seller, and she moves toward being a free agent.
i would say that you guys have a point, but this collection being a target-only affair makes me wonder about its long-term shelflife, given that target is probably going to cut floor space devoted to music like every other big-box outlet out there.
@Maura Johnston: I thought it was only target-only for its first week?
I’m opposed to any artists or bands with fewer than 5 full length studio albums releasing a ‘greatest hits’ package. That is all.
she certainly fills out her outfits differently these days..
It’ll be a steady seller until at least New Year’s, both Target and the record company will make money on it, and after that, who cares?