Common Is Using Mind Control To Get You To Buy A Zune (And His Album)

December 9th, 2008 // 7 Comments

Our look at the closing lines of reviews of the week’s biggest new music continues with a look at reactions to Common’s Universal Mind Control, which arrives in stores today:



• “On the hard-edged ‘Gladiator,’ he shows that his music is not just for the backpackers, who might find inspiration in the more upbeat ‘Changes.’ West, Cee-Lo and Pharrell Williams all put in cameos on this latest chapter from an artist who always seems to be thinking ahead.” [USA Today]

• “Universal Mind Control seems to move Common backward instead of forward, which for a lyricist of his caliber is truly disappointing.” [Entertainment Weekly]

• “On the Biggie-style ‘Announcement,’ he calls hip-hop his ‘bitch’—shocking for a guy who made hip-hop his girlfriend on ‘I Used to Love H.E.R.’ Only ‘Change’ finds him back in street-preacher mode; it’s a hopeful tribute to his Chicago homeboy, Obama.” [Rolling Stone]

• “UMC plays at a coherent message on ‘Changes,’ a salute to Barack Obama that feels like an exercise in covering bases after a half hour of slumming. Common’s inability to sound sincere about a man he spent two years championing is the most telling part of this consciously shallow caricature of hip-hop’s dregs.” [Paste]

• “But too much of Universal Mind Control falls conceptually flat. ‘Sex 4 Sugar’ hints at Barry White, but it stalls out with Common’s unclever seduction rhymes. Wasted opportunities abound, including an inconsequential final track with Tricky’s muse-chanteuse, Martina Topley-Bird. Common gained currency, but too much is squandered.” [LA Times]

idolator

  1. cookiedough

    It’s rather odd to see this album in a post as well as not one but TWO ads on this blog. Kinda freakin’ me out.

  2. Anonymous

    Oh, good old Rolling Stone. Of course the song about Obama’s the best!

  3. Dan Gibson

    @cookiedough: To be honest, I never look at which ads are on the site. I could see where it would seem dubious, however.

  4. cookiedough

    @Dan Gibson: Oh I didn’t suspect any foul play. I know the ads are randomly generated. I just thought it was a funny coincidence, considering the reviews you selected weren’t all that positive.

  5. natepatrin

    @fna: I’ll give RS the benefit of the doubt, since Common’s probably not dropping any really uncomfortable sex rhymes on the Obama track.

  6. teemoney415

    This is easily the worst album I reviewed all year. UMC is such an embarrassment. . .

  7. DeeW

    Wow, it must be pretty bad. It’s been out, what, a week and it’s already 99 cents in the Zune bargain bin

    [social.zune.net]

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