Iron Maiden’s “Sexy” Hotel: Turndown Service By Eddie Presumably Not Included

noah | January 29, 2009 3:00 am

Metal gurus Iron Maiden are opening a hotel in London come March—but before you rush off to book a room at the Sanctum Soho in hopes that you’ll have the most hard-rockin’ business trip ever, be warned that the getaway is a high-end hotel that has today’s new, more sober brand of pop star in mind. Maiden main man Bruce Dickinson does spend his spare moments fencing, after all!

The £6.5m project, to be opened in April, has been devised by the management of Iron Maiden, the heavy metal band, and Mark Fuller, the nightclub owner, as a retreat for the group and other musicians playing in the capital.

Protocol will demand that they are well behaved. Today’s pop stars are a less hedonistic bunch than their predecessors. “Does wrecking a hotel room make you look cool?” said Nicola Roberts of Girls Aloud in an interview. “No, it doesn’t. It makes you look like a weirdo. It’s just sad.”

The 30-room boutique hotel, to be known as Sanctum Soho, will have heavy security to keep out the paparazzi and fans. A stay will cost from £150 for a “crash room” to £260 for rooms with names such as Purple Haze and Naked Baroque to £500 for suites called Naked Luxe.

They have art deco-styled interiors with wallpaper costing £600 a roll.

“It’s not a hotel for throwing televisions out of the window. It’s going to be a sexy hotel,” Ben Groom, the hotel’s publicist, insisted.

I’m guessing that not even room 666 will have a special theme surrounding it, which is kind of sad!

Sanctum Soho [Official site] Wreck’n’roll is over at Iron Maiden’s new hotel [Times of London via Spinner]

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