Pepsi Will Not Let You Escape Will.I.Am

Here’s some Grammy synergy that we can all look forward to (timing our bathroom break around) this Sunday night: A one-two-three punch of will.i.am presenting an award on the telecast, then one of those “song titles that form faces” ads featuring the Black Eyed Pea, then a rerun of his super-irritating “I’m the Bob Dylan of our day” ad. At this point, I’m starting to think that maybe the Obama-loving producer/MC should just go ahead and ask Pepsi to reissue Songs About Girls as a tie-in with a 12-pack or something, because honestly, they’re doing a better job at making sure that Americans vaguely know who he is than even CNN’s hologrammic powers. [Ad Age]