Fever Ray Takes The Plunge

For all the cynicism about “creating an image,” doing so really just means that an artist understands her own work well enough to put it in a proper visual context. Fever Ray is the solo project of Karin Dreijer, who in her work with the Knife has never had a problem nailing that act’s particular appeal, from shiny to dark. Fever Ray is nothing if not cinematic, and the images in the video for “When I Grow Up”—of twilight, water, edges, and hidden violence—work to create a particular emotional effect.

When I Grow Up [Vimeo]