Qtrax More Frustrating Than Q*bert

You may or may not recall Qtrax, though given that our last post about it was in mid-2008, you probably don’t. So, a brief refresher: Conceived of as an ad-supported “legal P2P service” that would offer free downloads of major-label music, it launched in January 2008 at the MIDEM convention, but was forced to admit that it did not, in fact, have agreements with any of the major labels yet. But in true dotcom fashion, it threw a big party anyway! Then it sorta-kinda launched in June 2008, but not really. And now, a mere 14 months after their launch, the site actually has agreements with labels and publishers, and is ready to go. So what’s it like using Qtrax? Let me tell you about my 34-step, 45-minute long journey to play one song.



1. Open up the site in IE, because the downloader doesn’t work in Firefox.
2. Download and run the Qtrax Utility to verify that I have all the components needed for Qtrax to work. It tells me I need to install two updates.
3. Do upgrade No. 1.
4. Get a confusing message about how I need to update my DRM security status to run the DRM security status update. Ignore it.
5. Go to another webpage to do another security upgrade. Try and click the “upgrade” button. No dice.
6. Install an ActiveX control to allow me to use the webpage.
7. Click the upgrade button again. Hooray!
8. Download and run the Qtrax player installer, although Windows tells me it is from an unknown publisher.
9. Installer prompts me again to install the two security updates. I ignore it.
10. Notice that the Qtrax logo looks like the Quiznos logo as designed by someone with no knowledge of anti-aliasing:


11. Installer says it is going to take a few minutes. So far it has taken five, and given me confusing messages about uninstalling my previous version of Qtrax. It is also making my computer run at the speed of a 486. I go get a drink.
12. Come back with my drink. Still working. I go do some chores I’ve been putting off.
13. After 10 minutes, it’s installed. Hooray! I tell it to launch the program.
14. Wait five minutes.
15. License agreement pops up. Hooray! I agree to it.
16. Setup assistant tells me that Qtrax is a “highly customizable alternative to traditional desktop music players” and asks me what music I want to report. I tell it not to import anything, thanks.
17. Setup assistant asks me if I want to send Qtrax my information or sign up for the newsletter. I tell it no.
18. The program starts up! I have no idea what to do with it, but it gives me a bookmark to search for a new car on Yahoo!. The recession is over!
19. The player looks like iTunes, but with ads for Amazon and Ticketmaster.
20. Confused still, but I go to the Qtrax homepage in the Qtrax player. The Qtrax homepage tells me about the latest releases, so I click on a Marilyn Manson album.
21. It loads and prompts me to download the title track from the album, but not the whole album. I click “download.” It asks for my info, but I don’t have info, so I click on “sign up” or something.
22. I enter my preferred username, e-mail, and password twice, and agree to some terms or something again. It says to check my e-mail for verification.
23. I check my e-mail. Nothing.
24. Notice that I don’t have to verify my e-mail address just yet. Hooray!
25. Qtrax recommends for me: Coldplay, The Kicks, and Amy Winehouse. Since I have given them exactly no information about myself, I guess this is what they think everyone will like.
26. Notice there is a country version of “Fat Bottom Girls” on offer. Click on that toot sweet!
27. I try and download it, and Qtrax asks if I want to allow the website to add to my media list, which is confusing, because the website is Qtrax. Damn the torpedoes, I say, allow access to my media library!
28. I wait for it to download. I notice that my e-mail still hasn’t arrived.
29. I get a notification that “Songbird has blocked this site from viewing information about media in your library.” Huh? What’s Songbird? Is Songbird like Navi? Because I hate Navi.
30. Still waiting.
31. Here is what Qtrax’s FAQ has to say about DRM:

DRM allows Qtrax to insure that artists and record labels are properly compensated for their work. DRM means that you can play these music files on your computer or any Windows Mobile devices that you own. However, you cannot directly transfer these files to other users. At the same time, you are always free to share these files with other users via Qtrax by sending them a direct link to download the file. Agreements with the various music rights’ holders allow Qtrax to leverage the power of P2P in a way that is 100% legal.

This is confusing, because why would I care about leveraging anything? But sure, why not.

32. Still downloading. Has been five minutes.
33. Oh, but the song is in my library now! OK.
34. Double-click the song. One minute later, it begins playing.

Total time: 45 minutes.
Result: A country cover of “Fat Bottom Girls.”
Was it worth it? Not really, no.
Overall impression? It’s like a shitty version of iTunes where you can download some random free songs. So maybe people will like that!

Qtrax [Qtrax]

Categories:
the new model, top

9 Responses to “Qtrax More Frustrating Than Q*bert”

  1. by at 2:38 am

    I met with these guys last summer (I’m a digital media planner). The whole operation felt like an absolute FAIL then. Good to know my assessment was right.

  2. by shawno at 2:41 am

    And voila! Internet piracy is over?

  3. by Mike Barthel at 3:38 am

    @2ironic4u: it’s weird because it’s not like the idea was bad necessarily–it’s sort of like a major-label Hype Machine, and that certainly has value. But the implementation! My god! People don’t often say that the failure of a digital music venture was due to software engineering, but in this case, that was most definitely the obstacle. There’s no reason this couldn’t just be a web app, it seems like.

  4. by Gnosis at 4:27 am

    Hilarious! Thanks for taking one for the team!

  5. by at 5:41 am

    Wow. Thanks for the indepth review. They keep hanging on with this Qtrax thing, most would have given up by now! They haven’t launched globally but when they do I will give it a try and see if it is as frusterating for me as it seems to have been for you. What have I got to lose? If it’s free & legal I will at least give it a try and see what happens. Who knows? Most things get better with time if they survive.

  6. by at 2:29 am

    This worked easily for me in Firefox. In fact-it’s a mozilla based browser as well. I don’t know why you had such difficulty. For me, it was easy peasy lemon squeezy. Perhaps (gasp) user error? I used the beta version before this launch, and it updated seamlessly. The downloads are extremely fast. Don’t get me wrong, I like ripping on companies that challenge the norm like the next guy when they don’t live up to their hype. In this case, knowing how difficult it must’ve been to get the labels on board, I’m going to cut them some slack. Plus, I appreciate the 2000+ songs I’ve downloaded over the past six months.

    As for the digital media planner who saw this as a FAIL six months ago and doesn’t feel the need to give it a look when they actually have launched and are delivering on free and legal music, you’re worth every penny of that $25K salary for sure. I bet your clients are happy to know they’ve got such talent working on their behalf. As someone who sells in the digital media space, know this, it’s us who laugh at you with your dirty cubicles, expensive glasses and no original thoughts. You’re 5 years away from realizing that you add very little to the overall equation. But keep that baditude buddy, it’s all you got for now. Seriously, just keep buying the same old media, it keeps me in fast cars and expensive booze. Thanks.

  7. by at 1:42 am

    You have got to be kidding me. What kind of computer are you using, dude? Qtrax works awesome for me- I am just waiting for the portability. I have downloaded about 500 songs on my laptop and play it through my home stereo and have not had one issue, what so ever. You guys are truly hating the possibility that this thing might work. The downloads take 5 seconds at the most! What planet are you from? Try it and see- the ONLY thing that is missing is being able to put it on a phone or player- once that comes- I can’t see any problem with it.

  8. by at 1:44 am

    What a lame comparison- the logo. Just because they both have a “Q”, doesn’t mean the logos are the same. Give me a break.

  9. by at 1:21 am

    I like the way your 34 steps includes things like comparing
    logos , getting drinks and checking emails.. thats funny

    Guess I can only comment based on my experience. I tried it out and did not encounter the errors/performance probs you have reported.

    Install worked fine for me on Vista. Downloading songs in < 5 seconds.

    I did get some QuickTime error, when running the player for the first time ..but I just ignored that.

    Yep…would be nice to be able to copy the things to some device…but they claim they will have portability in the next release..wait and see i guess.

    If I did have problems I would have probably emailed/posted on their support site rather than immediately write a blog

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