Big changes are afoot in the Bad Boy universe: the strangely cypher-like singer Cassie has apparently been appointed “first lady” of the label, seemingly pushing aside Faith Evans (where has she been, anyway?). The occasion for said ascent: After countless delays and a head-shaving episode like the one I went through in 11th grade, she has a new single out! “It Must Be Love” a slight bit of R & B that’s delicately wound around a fluttery guitar sample, and it has one “Puff Daddy” filling the obligatory alpha-male role. Yes, those credits do say “Puff Daddy,” which you may remember was the years-ago name of one Sean Combs, the proprietor of Bad Boy who’s gone through aliases like some people go through favorite sweatshirts. What is going on here? Perhaps Mr. Combs is planning on reserving the “Diddy” moniker for his Twitter persona, which has accrued more than half a million followers? Or his adventures with the Arctic Monkeys? Judge for yourself after you hear the track, which is below.
Love Cassie [Official site via novamatic]
Cassie ft. Diddy [sic!!] - It Must Be Love [YouTube]
I love @iamdiddy. Let’s go people!!!
That artificial fuzzy, old-vinyl sound is irritating.
That Arctic Monkeys footage is hilarious. He clearly has no clue who the hell they are.
I could live without Diddy’s rapping, but the beat is great! Chorus is killer too. This needs a classic UK garage refix right now!
this is kinda good, but at the same time it sounds like a real mess of a song. Like it’s a half-finished demo or something - and I don’t think that because of the fuzzy old-vinyl sound.
Much better (and going in a totally different direction) is her new track “keep on lovin’ me” ft. the dream.