Justin Timberlake has lent his backing to 901, a tequila that’s hitting the shelves of your local liquor store next month. (Perhaps that’s what he’ll be promoting during his Saturday Night Live hosting stint next Saturday?) The New York Daily News went to some booze experts–a bunch of people who work at the fancy-cocktail spot Death & Co.–and they liked the tequila enough to gently suggest that JT remove his name from the product, so as to help its chances among booze snobs:
“It’s actually a really nice product,” said self-proclaimed “tequila geek” Dave Kaplan, owner of East Village speakeasy-style bar Death & Co.
“It has a nice richness to it, a full-body mouth feel, a nice finish.”
Head bartender Brian Miller agreed. “I gotta admit, I’m a little surprised,” he said. “I get some vanilla [notes] … I like that.”
Fellow bartender Joaquin Simo, dubbed the crew’s premiere tequila expert, applauded JT’s sweetness – his tequila, not, you know …
901 is great as a sipper on its own, he said, adding it would work well with “citrus, stirred drinks.”
Who else is hoping for a worm-off between JT and Sammy Hagar! Just think, it could be great for Chickenfoot’s buzz!
(Also I feel like I should note that this article misspelled “premier” and “aficionado.” Oh, one of the papers I grew up on has fallen so mightily…)
Drink Up! Justin Timberlake’s 901 Tequila The Real Deal [NYDN]
justin, release a new album already
Swine flu chic ahead of its time, that look.
@NedRaggett: Ooh, way to remind me that Michael Jackson will probably outlive us all.
amazing how “releasing” has expanded to include “his own tequila”, “a mix for a show company” and “a cash-grabby commercial in Japan”.
(should have read “shoe company”…snark spellcheck is spotty)
It feels like you’re generating issues your self by trying to resolve this problem as opposed to looking at why their is a difficulty in the very first location