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Eminem’s video for “3 A.M.” debuted over the weekend, with the homicidal fantasy getting an appropriately bloody clip (the body count looks to be around four) set in the mythical rehab facility Popsomp Hills. It’s kind of like a Blair Witch Project meets Paris Hilton sex tape meets lots of scratchy old B-movies sort of thing, and it’s actually quite well shot–but truth be told, I’m more interested in whether Em will bother cleaning up the late-night-Cinemax gore of the clip for conventional music-video broadcast outlets like MTV and Fuse than the video itself. (Especially that line that implies fapping to a rerun of Hannah Montana, which, yuck.) [OnSMASH]
Basic Cable Causes Eminem To Fly Into Homicidal Rage
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I realize TRL doesn’t exist anymore, but under the rules typical of that era of MTV, I honestly don’t see how the lyrics, never mind the imagery, would meet their daytime standards-and-practices rules.
That said, the clip’s actually kind of tame in the end, really on the border of PG-13 gore. In a way I bet Em’s hoping it gets shunted to MTV’s late-night hours (when else are they gonna play it?!), because hotly curious 13-year-olds will then treat it like contraband, making it seem more dangerous than it is.
I continue to be impressed by his flow and verbal acuity, but I have to say, his musical backdrops and especially his horrorcore lyrical shitck are really feeling dated right about now.
It puts the lotion in the BASKET not the bucket, ugh.
@Christopher R. Weingarten: no but see he is PLAYING WITH LANGUAGE here
No one watches MTV for videos these days anyway, so it’s really a non issue. Since the embedded video was choppy in this post, I did what most people (and kids) would do or are going to do: I watched the video on youtube.
Lady Gaga is so intelligent!