The Hot Issue of Rolling Stone is generally an excuse for the magazine to cram as many pulse-raising pictures of scantily clad young women into the magazine’s pages as possible. But the occasional dude gets props, too, and in this issue, the two guys who wrote what is probably the jingle of the year–”Gimme Back That Filet-O-Fish”–are singled out as “Hot Jingle Writers.” (They also get to wear pants in their photo. Lucky them!) Did you know that Joey Auch and Josh Peck’s vocal inspiration for the peeved Big-Mouth Billy Bass in the ad was David Byrne? I didn’t hear it at first, but now it’s all I can focus on. And hey, the two also make music when they aren’t working for the ad man, and it’s actually pretty OK!
There are a few songs that they wrote streaming from their MySpace page; “Insomnia,” which sounds like an updated version of Ace’s “How Long,” is the pick hit to these ears. There’s also an announcer-free version of the Big-Mouthed Bass’ lament for the purposes of embedding into your own personal page, although I am going to guess that most of the audience here has moved on from that Blingee-studded world and on to the clearer pastures of Facebook.
Joey Auch & Josh Peck [MySpace]
Gimme Back That Filet O’ Fish [Behance.net]
McDonald’s Filet O Fish Commercial [YouTube]
The Most Useful Thing About The “Rolling Stone” Hot Issue: Finding Out Who Wrote “Gimme Back That Filet-O-Fish”
May 29th, 2009 // 6 Comments