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A note to the commenter who pointed out that Wendy’s boy-bandy “Frosty Posse” probably killed Autotune more than Jay-Z ever could: Mr. Carter agrees with you!
I just think in hip-hop, when a trend becomes a gimmick, it’s time to move on,” Jay said in an interview with Chicago radio station WGCI on Tuesday. “I saw a Wendy’s commercial and they’re using Auto-Tune. They’re joking on it. It’s like, OK, enough of that … It was a trend, it was cool in the beginning. Some people made great music with it, now it’s time to move on.”
It’s kind of weird to me that Jay is upset about this co-optation of a musical style by fast food, and not about, say, “McNugget Love,” but I guess the whole Office Space-gone-2ge+her aesthetic hit a nerve? Or perhaps, as Jess suggested, he’s still bitter about the loss of the Superbar?
Jay-Z Blames Wendy’s Commercial — Partially — For His ‘Death Of Auto-Tune’ [MTV]
The Frosty Posse [YouTube]
Where’s The Beef [YouTube]
Woo! Jay-Z agrees with me.
Following Mr. Carter’s logic, hip-hop itself should have shut down by the early 90s after this bombarded the airwaves:
Crap. Let’s try that again. This:
http://www.youtube.com/watch?v=KwptVuw9YaE
I’d also be pissed if I were Andy Samberg — the ad is totally biting the Lonely Island’s adapting-current-styles-to-silly-situations shtick (minus the, y’know, irony).
@Chris Molanphy: to me it’s more of a ripoff of 2ge+her than anything else!
You can’t fight fate. Doesn’t anyone see?!!?! “5 Dollar Foot Long”, “Gimmie That Fish”: in the future, all the best songs will be commercials. (And then be ruined when they make the follow up where “America” sings the song in all our diverse crapitudes.)
I’m shocked that Jay-Z would ever see a commercial.
@Silverfuture: yeah, you would think he’d have wrangled special commercial-free feeds of all the sports channels! i guess being rich isn’t all it’s cracked up to be.