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A Minnesota couple choreographed their attendants’ wedding entry to Chris Brown’s Doublemint-jingle-turned-pop-smash “Forever,” and someone in attendance found this so adorable, they threw it up on the Internet. Time passed, and the YouTube clip of the procession eventually became a viral-video sensation that caused at least three people whose blogs I read to say that it made them all misty; unsurprisingly, perhaps, the song is experiencing something of a revival on the paid-download charts. It’s currently No. 45 on the iTunes Store’s singles chart, and No. 41 on the corresponding chart at Amazon MP3. Considering that this clip has done more for Brown’s troubled career as a pop star than his apology regarding his February domestic-violence incident with Rihanna, I’d think that the happy couple deserves at least a KitchenAid mixer, no? [YouTube]
Chris Brown Might Want To Send Jill And Kevin A Wedding Present
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My favorite comments from what I read or people I shared it with:
My Mom: No father of the bride? (obviously that’s what i’d notice?)
My Sister: Great! Let’s do it! (A sister is getting married in a few months)
You Tube: Why is everyone in the wedding party fat?
Oh internets.
This is the first time I’d seen it, but O what a happy thing! Permasmile! (even if I’m determined to hate Chris Brown now…)
Yes, Chris Brown SHOULD thank them for the publicity. But am I just being cynical or are Jill and Kevin more likely to get a cease-and-desist order for using the song than a KitchenAid Mixer?
I was thinking free gum.
I watched this yesterday and I have to admit, I got a little misty eyed over it as well and am not sure why. I sent it to my sister since she’s getting married in September but her Catholic priest would frown on something like this.
It’s No. 29 on iTunes now, and No. 28 on Amazon… when will it overtake the Mariah song?
It made me cry, they all looked so HAPPY! and I had no idea who the artist was.
Feelings = mixed.
I hate to be the spoilsport, but ugh, why THAT song of all the possible songs in the entire world? At a wedding! Really?
@michaela: Maybe they met in a checkout line while reaching for the last pack of gum!
I think I’ve been watching So You Think You Can Dance for too long. I had a problem with the choreography.
I got queasy after watching about a minute’s worth of this – I don’t know if it was because of the shaky camerawork or the autotune.
As of 11:30ish AM EDT Saturday (25 July 2009), the video has racked up over 4.6 million views on YouTube (3.5+ million in the last 24 hours), and the digital track has cracked the Top 10 at iTunes. I am reliably informed that “Jill and Kevin” were on The Today Show today, and I suspect thousands of people hit up YouTube to check out the full-length clip (at 5+ minutes, it’s not being shown in full on the TV morning shows).
The YouTube clip now includes an adver-overlay offering the viewer the opportunity to impulse-buy the track at iTunes (default) or Amazon, and that no doubt is where a lot of the digital sales mojo is coming from. In response to @VivaLaMainstream, I actually thought Brown and his label and his “people” would be insane to C&D this. It’s clear now that not only are they not trying to stop it, they’re actively riding the momentum to “cachet” in.
Developing…
@ 1:15 PM EDT Sat 27 July — “Forever” has trended up to #7 on iTunes.
@ 1:15 PM EDT Sat 27 July — “Forever” #3 at Amazon.
@ 7:45 PM EDT Sat 27 July — still #7 on iTunes, and #3 on Amazon; over 5.4 million views on YouTube…
Sun AM — 6.5 million views of the wedding vid on YouTube, but “Forever” seems to have stalled on the digital charts, stuck at #7 on iTunes and #3 on Amazon.
Whoa! I wrote too soon. Did a full refresh over at iTunes (don’t know why it didn’t refresh the first time), and I see “Forever” has moved up to #4! Only the Peas and the Kings(tons) stand between Brown and the top spot. Were Jill and Kevin on teevee again this morning?
@RobMurphy: Indeed, I stand corrected. Turns out some record label folks have a heart after all. Glad to see this one turning out so well