The viral-video sensation that was the Chris Brown-scored wedding procession of Kevin Heinz and Jill Peterson has resulted in “Forever,” the song employed by the clip, returning to the charts: It sold 50,000 downloads in the week ending July 26 (Sunday)—a 1,721% jump, which was enough to put the song at No. 21 on Billboard’s sales-derived Hot Digital Songs chart. (Because of rules about songs’ ages, the track isn’t eligible to re-enter the Hot 100.) Given that “Forever”’s chart position at iTunes and Amazon has held—it’s currently at Nos. 22 and 6 on those digital-music outlets’ respective singles rundowns—it’ll probably be on next week’s chart as well. Meanwhile, some Internet yuksters have decided to see how the couple will use “Forever” in a viral video a few years from now…
Funny, I guess. But, uh, even the most crazy choreography-crazed Bridezilla would not wear their wedding dress to a divorce—they would instead burn it on the courthouse steps.
Chris Brown Back On Charts Thanks To YouTube Wedding Video [Billboard]
JK Divorce Entrance Dance [YouTube; HT Rob Murphy]
the way we listen now
Chris Brown Follows Jill And Kevin’s Wedding Procession To The Charts
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the way we listen now
the way we listen now


Wow, paralegals with summer internships have way, way too much time on their hands.
haha, those girls have character shoes on!
Oh, and P.S. â I called the Digital Songs position correctly but was low on the magnitude: 50K is considerably higher than the 20Kâ40K I was expecting.
That download was clearly a monster over the weekend, given the short timeframe in which it was selling (roughly Thursday, from when the video went viral, through Sunday, the end of the tracking week). If it has continued selling that well this week, with a full tracking period, it could near 100K on the next Soundscan chart.