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The eight bucks that I plunked down to catch Michael Jackson’s posthumous rehearsal flick This Is It at my local malltiplex yesterday? That was 0.000108% of the film’s first-day gross of $7.4 million. It’s expected to bring in $40 million through Sunday. [Billboard]
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Personally? I’m a little underwhelmed given the hype. Nikki Finke is already positioning the number as great for October but not quite Harry Potter–like.
Math geek coming out: $8 is .00000108% of $7.4 million.
Dammit. Of course I would see my obvious mistake as soon as I post.