Last night’s New York City launch party for new online video hosting site Vevo boasted appearances by pop’s flashy elite. Mariah Carey, Rihanna, Adam Lambert, Sheryl Crow, Shania Twain, Bono, Lady Gaga and Pete Wentz all mingled at Skylight Studio with Google CEO Eric Schmidt and Interscope Records chief Jimmy Iovine.
Vevo, which is partly owned by music giants Universal Music Group and Sony Music Entertainment, hopes become the music video viewing destination online—the MTV for the iTunes generation, if you will. Theoretically, there will be no more YouTube-like slogging through clips of hamsters dancing around to “Since U Been Gone” or 12-year-olds doing cartwheels on their bed to “Big Pimpin’” while trying to find the artists’ actual videos.
Vevo is said to already have over 14,000 vids up now provided by the various major labels. Of course, each time we’ve tried to log on this morning, we keep getting a server error warning. Guess YouTube (which is backing Vevo, along with parent company Google) doesn’t have anything to worry about yet.
Here’s Lady Gaga performing “Speechless” at last night’s Vevo launch party: