Just when you’d about forgotten Nick Jonas has a single out with his side project The Administration, along comes the music video. (Hey, “Who I Am” is #112 on iTunes’ Top Songs chart currently—don’t blame us!)

Nick initially premiered “Who I Am” live when Grammy nominations were announced in early December. Maybe the black and white vid—and its employment of the tried and true technique of parading a variety of diverse folks from various walks in front of the camera—can rev up enough excitement for kiddies to break out their recently-acquired iTunes gift cards. Catch “Who I Am” after the jump.