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While Jay-Z’s new music video for “On To The Next One” probably won’t do much to quash rumors of him dabbling in the occult, it does make for an interesting—if not slightly unsettling—four minutes.
Imagery of a crystal skull, dark liquid dripping off a hammer, black bird feathers and a super creepy dude wearing a tux and Joker-esque makeup flash by in the clip, which also features producer/rapper Swizz Beatz.
Like Hova’s videos for current European single “Young Forever” and recent U.S. chart-topper “Empire State Of Mind,” “On To The Next One” was shot in black and white.
Visually, “On To The Next One” is pretty rad. As for the song itself, it kind of has us wishing we’d gotten “Young Forever” as a single release instead.
Awesome video for one of the best songs from the album. I hope the single gets some play.
Very NIN-like video.
jay z brain washing people to think devil worship is cool he gets no play in my hood hes a lame that sold his sole for richest yall dumb if he think the videos cool its weird just like those kids in high school that paint there nails black open up your eyes people
thank you some one under stands!!! Good point jayz worest enimey! We need to let this generation know that the devil is busy and that Jay-z is affecting kids and some grown ups someone must take the stand for this ! The new world order is being put into progress. which will cause alot to be blind to the the messages being sent to the world