Jay-Z Creeps Out In The ‘On To The Next One’ Video
While Jay-Z’s new music video for “On To The Next One” probably won’t do much to quash rumors of him dabbling in the occult, it does make for an interesting—if not slightly unsettling—four minutes.
Imagery of a crystal skull, dark liquid dripping off a hammer, black bird feathers and a super creepy dude wearing a tux and Joker-esque makeup flash by in the clip, which also features producer/rapper Swizz Beatz.
Like Hova’s videos for current European single “Young Forever” and recent U.S. chart-topper “Empire State Of Mind,” “On To The Next One” was shot in black and white.
Visually, “On To The Next One” is pretty rad. As for the song itself, it kind of has us wishing we’d gotten “Young Forever” as a single release instead.
