Brace yourselves. P. Diddy announced via his Twitter that he’s starting a blog. Not since John Mayer’s move from Twitter to Tumblr has a star utterly re-written the rules of the Internet… by occupying a new URL. The rapper/producer/entrepreneur called his new platform, “the most positive inspirational BLOG in THE WORLD!!!!” At the moment, all that’s on the site is a 64-second video of historical moments of the last century: MLK, Muhammad Ali, Obama, a scene from 300, a Will Smith interview (huh?), and Diddy running the New York Marathon.
What can we expect from DiddyBlog? The video says “Believe. Create. Feel. Grow. Love. Inspire.” So we’re expecting a site that’s—actually we have no idea. Watch below and see if you can decipher just what “THE RIVER WILL CARRY YOU” means.
If Nike did ads encouraging people to futz around online rather than to play sports, it would probably look something like this:
When asked for comment, Kanye West’s blog said nothing and instead posted yet another artful fashion pic of Amber Rose dressed in Luis Vuitton.