Insanely creative quartet OK Go have teamed up with documentary filmmaker Morgan Spurlock to record a new song for his latest movie, POM Wonderful Presents: The Greatest Movie Ever Sold (yep, that’s the real title), whose subject is product placement in the media. Jump below to catch the track “The Greatest Song I Ever Heard” (as well as OutKast’s Big Boi!) in the film’s trailer.
You can listen to the “The Greatest Song I Ever Heard” streaming over at Rolling Stone (we’ll embed as soon as it’s available), but truth be told, we’re looking forward to the music video much more, especially if Spurlock ends up directing it.
“Morgan’s general approach is really great, and really transparent,” says OK Go’s bassist/vocalist Tim Nordwind. “He has an idea, he wants to make it, and in this film, he wants someone to pay for it. And that’s sort of the way we’ve worked over the years. We’re always about finding a good, fun idea to work on, and figuring out its place in the world. It’s a similar journey.”
We don’t know how they plan to top stop-motion toast, Rube Goldberg machines or choreographed dogs, but chances are they probably will.