Don’t be surprised to see an unusually earnest tweet from your favorite pop star in the next few days. A group of music’s biggest names — including Beyonce, Madonna, Britney Spears, Lady Gaga, Justin Bieber, Shakira, Rihanna, Jennifer Lopez, U2, Mariah Carey and Coldplay — have joined forces to promote Save the Children’s “I’m Gonna Be Your Friend” campaign. They hope to raise awareness of a famine sweeping East Africa by directing their Twitter and Facebook followers to download Kevin McDonald’s film High Tide Or Low Tide, which has been bundled together with Bob Marley & The Wailers’ similarly titled reggae classic. Learn more after the jump.
“Not one child should be denied food nor water,” said Bob Marley’s widow, Rita Marley. “Not one child should suffer. Along with Save the Children, we must stand up together as friends to put a stop to this, to feed our children and to save their lives.” You can download the short film and its soundtrack from iTunes for $1.29 by clicking here.
By enlisting the help of music’s A List, the organization hopes High Tide Or Low Tide will be seen by 700 million people around the world. Watch the film below.