Time to go behind the scenes (or shall we say behind the scents) of Beyonce’s latest commercial for Pulse. In this clip, the mother-to-be discusses the third installment in her ever-growing line of fragrances. Below watch Bey as she shows off her painfully high stilettos and reveals what she likes best about her latest perfume.
Listen closely to the way the pop star playfully says, “and I love fashion”. It gave us such Friday afternoon giggles that we’ve replayed it at least half a dozen times. (Does it remind anyone else of the way Oprah says “sweet potatoes”?)
Are you as excited for Pulse as Bey is?
I’m definitely excited for Pulse! If it’s anything close to Heat’s success, Beyonce will certainly be labeled as a perfumista. She’s brilliant when it comes to fragrance marketing. That in itself is a fascinating subject. I just read a book about the marketing of Opium by YSL, one of the best-selling perfumes of all time – “Orgasme… Made in France” by Robert Miller – http://rhmiller.com
Beyonce’s quickly becoming a fragrance icon, in my opinion!