To some, pulling his label’s roster from the performance lineup at Hot 97′s Summer Jam on Sunday maybe have seemed like an extreme measure for Young Money founder Lil Wayne. But it was just business, and Tunechi clearly has bigger fish to fry. In fact, one of Wayne’s newest business ventures will be his friend DJ Scoob Doo’s new video site BreadOverBed.com, which launches next week and aims to depict what it’s like to live Weezy’s crazy life.
“This Bread Over Bed thing is more like a lifestyle, it’s more like a way of life,” Scoob Doo explained to MTV News. “A lot of times when people think of a job, it’s like, ‘OK, I got to work, I leave work.’ This Bread Over Bed thing, it doesn’t end. It’s a lifestyle that just continues. It never has a punch-out time and it never has a day off.”
Wayne aims to show his “relentless” and “fearless” lifestyle and success through a series of exclusive clips on BreadOverBed.com, and he noted that the concept “is something inside of you that you cannot explain.”
Wayne added, “There’s no quit, there’s no stopping, there’s no such thing as a break, and the best part about it is there’s no reason why — the reason is you. The reason why I don’t stop is because of me, the reason why I don’t sleep is because of me, the reason why I don’t take breaks is because of me. I don’t have to. It’s natural.”
So in other words, Weezy is a busy, busy man. But we’re all about to gain full access to him, in spite of that.
Will you be tuning in to Tunechi’s new site?