Lupe Fiasco once again uses provocative imagery to get his message across in the video for “Bitch Bad”, the new single from his forthcoming album, Food & Liquor 2: The Great American Rap Album Pt. 1 (out September 25). The video is shot in a retro style, and is filmed on a stage in a theater, to emphasize the idea that we’re being told a story with a lesson to be learned.
Young boys and girls watch the Chicago MC narrate a play in three acts that hopes to deconstruct the word “bitch” and show its negative affect in the African-American community. As Fiasco discussed with MTV Rap-Fix, he hopes that by starting the conversation, kids will continue the discussion themselves and hopefully make a change of how they view (and call) themselves and others.
There are sure to be a few people that find Lupe’s video offensive, as there are several shots of a young woman and man applying blackface in a dressing room, an action we read as symbolizing the stereotypical roles they voluntarily apply to themselves every day. Lupe makes sure to be as respectful as possible, dedicating the video to actor and Civil Rights activist Paul Robeson, as well as “the many black actors who endured the humiliating process of blackface in America.”