Despite some minor discord between Marina & The Diamonds and her record label over the video for her new single “How To Be A Heartbreaker,” the clip has premiered problem-free. The Welsh singer-songwriter, whose sophomore LP Electra Heart spawned the Dr. Luke-produced “Primadonna,” is setting up “Heartbreaker” as her next Luke-helmed single, and this one might actually have a shot at cracking the states. It’s pretty much her most radio-friendly track yet. It was wise, then, to couple it with a compulsively re-watchable video, which features Marina flanked by six water-soaked Calvin Klein models showering in their underwear. What could be better?
“I had 100 per cent creative control over this video,” Marina explained to The Sun. “I was like OK, lets get six Calvin Klein models and put them in the shower and I’ll standing the middle in PVC.”
Legitimately a genius move. Watch the “Heartbreaker” clip above.