Justin Bieber punked us all. He tweeted to his followers that his computer with “personal footage” was stolen in Tacoma, and then engaged in a Twitter feud with a shadowy user who threatened to release a scandalous footage. But it was all a ruse to drum up hype for today’s release of the found footage-style “Beauty And A Beat” music video.
But! We didn’t get completely trolled by Bieber. His laptop really was stolen according to his handlers and a police report. Tacoma police confirmed that a report was filed October 10 — apparently it was filed under his tour manager’s name. Bieber’s manager Scooter Braun told Seattle Weekly that the ensuing guerrilla marketing campaign was a case of “making lemonade out of lemons.” So…slow clap?