Here are some things that are great about Britney Spears and Will.i.am‘s video for their new single “Scream and Shout”: It’s new Britney, and she looks hot, y’all! That’s kind of it, though — although we’re stoked to get new Spears, it’s a bummer that it has to come in such a (relatively) lackluster package. Courtesy of Will, the song — aside from the serviceably meme-able “When you hear this in the club, you’re gonna turn this shit up” lyric — is a predictable piece of dreary roboto-pop.
The video features clones of both Brit and Will dancing in synchronicity (like the best back-up dancers ever), and while visually, the clip is more boundary-testing than the audio, it’s all the things you’d expect: Futuristic, with some unsubtle product placement and a lot of ostensibly cool effects. Cool cars! Speakers! Will.i.am wearing a hat that says “KING”! We’d hoped for more. Watch it up top.
oh GOD this song is SO BAD. Will.I.Am really needs to quit.
Everyone needs to realize this is a Will song, not a Britney song. She’s not supposed to be in it the whole time. It’s actually really surprising she has small parts through the whole video. If Brit had the typical 20 seconds “feature” I think their would be riots.
Yawn
Everything about this song and video are just typical and boring. It sounds like a 10 year old Fedde Le Grand sound mixed with Blackout era Britney clips. I honestly thought it was a joke when it leaked.
Will i am is an awful rapper, writer, and performer.
Oh well are you nice! you guys are mean ITS BRITNEY BITCH
brit’s looking so fierce.. will.. not so much… brit is the saving force int his song and video