Did you hear the news? In a deliriously weird ceremony earlier today, Alicia Keys was named the Global Creative Director of BlackBerry, the mobile device of choice for Wall Street bankers and people who love having typos in their emails!
For whatever reason, this struck a particular chord with the public, perhaps due to the unfortunate message of Keys, a once-enormous superstar whose successes have been perhaps humbler in recent years, partnering with a formerly ubiquitous tech brand whose relevance is dwindling to lead their creative direction (but about what, though?). It also might have something to do with the fact that Alicia Keys and BlackBerry have literally nothing to do with each other. But rather than try to analyze it, let’s just let the public speak.
blu cantrell awarded innovation fellowship at metroPCS — Rembert Browne (@rembert) January 30, 2013
BlackBerry just named Alicia Keys its creative director. And the stock price keeps on faall-aall-lling. — Kevin Roose (@kevinroose) January 30, 2013
When do I get to creative direct something completely irrelevant to my current career path? — Lindsey Weber (@lindseyweber) January 30, 2013
I’m happy to announce that Keri Hilson is the new Creative Director for Commodore International.
— Good news, everyone! (@10Velociraptors) January 30, 2013
Breaking: Taylor Swift revealed as the new Global Creative Director for Match.com
— Phillip Henry (@MajorPhilebrity) January 30, 2013
BREAKING NEWS: Lumidee named creative director of Cricket Wireless. #BB10
I’m happy to announce that @ciara is the new Creative Director for Compaq.
— RΔF (@RafayAgha) January 30, 2013
— Phonte (@phontigallo) January 30, 2013
And, most importantly, this GIF:
THIS. GIRL IS A CELLPHONNNNNNNNNNNE. THIS. GIRL IS A CELLPHONNNNNNNNNNE. bobbyfinger.tumblr.com/post/418707516…
— bobby finger (@bobbyfinger) January 30, 2013