Carly Rae Jepsen‘s unavoidable, out-of-nowhere smash “Call Me Maybe” is up for Song of the Year at the Grammys on Sunday (February 10). And while we feel the song deserves to take home the prize, when speaking with Billboard, in very Jepsen fashion, the singer seems like she’s just happy to be invited to the awards ceremony at all, let alone nominated. “Leading up to every Grammy weekend except for this one, I was getting comfy in my PJs with my popcorn bowl and deciding whose dress I liked the best,” she said. “So it’ll be different for me to actually put on a dress of my own.”
But Jepsen faces a conundrum. Her album Kiss has only sold 226,000 copies, which suggests listeners didn’t care about her beyond that single. The low sales are partly due to the fact that the LP was released months after “Call Me Maybe” exploded, sure, but Jepsen wants to show people she’s no one-hit wonder. “I’m confident whether it’s with this album or the next, I’ll be able to prove that,” she said. For the opportunity to break out of the shadow of “Call Me Maybe,” though, she’ll need to milk that song for all it’s worth, for the foreseeable future — whether or not it takes home the Grammy.
If she wins, then it’s simple. The golden trophy would almost certainly lead to a sales bump, and would allow her to put “Grammy-winner” ahead of her name, which offers a whole host of opportunities when it comes to that next album. But even if she loses, without that vaunted title in front of her name, all she’ll have to fall back on is the success of “Call Me Maybe.” And she’ll be back to using that successful single as leverage, as a promise that she can recapture the magic with a mass audience again. So whatever the outcome on Sunday night, the only way for Jepsen to move past the song that got her there in the first place is by leeching off that very song a bit longer.
Of course, if everyone would just listen to us and realize that Kiss was one of the best pop albums of 2012, then none of this would be an issue.