Drake took home the Best Rap Album Grammy for Take Care earlier tonight (February 10), but the category wasn’t on the broadcast even though it’s 2013 and rap runs the world, but ANYWAY. Drake celebrated his href="http://idolator.com/7440315/grammys-winners-2013">Grammy win with a double announcement: First, his next album is called Nothing Was The Same. It’s produced by his partner in crime Noah “40″ Shebib and is set for a summer release.
In addition, Drake also unveiled the video for lead single “Started From The Bottom” (a song he had originally planned to release tonight in connection with the Grammy telecast.) The playful clip was filmed in Toronto and co-directed by Drake and Director X, who also helmed his “HYFR” video. Watch it up top.
In unveiling the single itself, Drake wrote, “I didn’t feel I needed any interviews or radio or press to launch this song.”
Evidently a video to propel it along was always in the plan, though.