We take it for granted that Cher Lloyd is a pop princess but she went the literal route in the video for her latest single “With Ur Love” — which has been a single for the last fifteen years, right, give or take?
In the clip, the chanteuse is all dolled up in gowns and bustiers, playing (we think) two simultaneous characters (like Mariah Carey in the “Heartbreaker” video or Taylor Swift in “You Belong With Me”) — an ethereal princess gazing thoughtfully out the window of her castle, and a sexy temptress at a masquerade ball.
Ultimately, even though the track has been through a few incarnations (and this is the nineteenth video for it, approximately), this feels like a sweeter Cher than the past visuals. We’ll take it. Watch up top.