Following the four teaser clips released for Demi Lovato‘s “Heart Attack” video, the full Chris Applebaum-directed visual premiered tonight (April 9). As the love jam kicks off, Demi, with her hair pulled back, sings her own praises when it comes to playing men “like a Ken doll” while wearing a white shirt and black gloves. But as the ultimate Disney princess soon laments the fact that she’s finally met her romantic match, we switch to a darker scene that features Demi letting her hair down and rocking out in front of a wind machine with her band.
When the chorus kicks in and Lovato declares that she thinks she’d “have a heart attack” if she ever let her guard down, the vulnerable songstress begins to bleed black paint. It’s a theme that ties in nicely with the untidy cover art for her upcoming LP Demi (out May 14). More »