Idolator

The charts are in a bit of a Dog Days slumber, so let’s try a little trivia: What’s the most oft-recurring word on Billboard’s Hot 100 over the last decade? I’m thinking of a word that appeared virtually never prior to, say, 1990 and eventually became ubiquitous. “Remix”? “Tha”/“Da”? “Dre”? “T-Pain”?

No, the most common word on the chart, pretty much every week, is “Featuring.”

This week, for example, 16 songs with “featuring” credits are on the Hot 100—17 if you count a “duet with” credit on Keyshia Cole’s latest single with Monica. (But then it goes back down to 16 if you exclude the craven Pussycat Dolls single “featuring” existing lead singer Nicole Scherzinger, a la Diana Ross in ’67 or George Michael in ’85.)

A dozen of these tracks, unsurprisingly, come from the worlds of R&B and hip-hop – genres where the team-up is standard operating procedure for both emerging acts (Drake, Kid Cudi) and veterans (T.I., Mary J. Blige). On this week’s Hot R&B/Hip-Hop Songs chart, “featuring” appears no less than 37 times.

Back on the Hot 100, three of this week’s “featurers” are in the Top 10, and two are brand-new to the winners’ circle. Examining just these three tracks, you get a sense of the power of the featured-artist credit. Simply put, in pop music, there are friends, and there are friends. All three of these singles benefit to some degree from the name(s) to the right of the magic word. More »