Advertising - Idolator

Posts Tagged “Advertising”

Determined to leave no media outlet unscathed in its Jonas Brothers publicity campaign (the advertising equivalent of Sherman's march to the sea), Disney has decided to advertise Camp Rock in movie theaters showing G- and PG-rated movies between now and June 19. I hope they go with this cut of the trailer. [Adweek]

Comment

truth in advertising

Coldplay's iTunes Ad Somehow Not Worst Thing On TV

Part of the reason I took my DVR recording of American Idol off fast-forward during the the above ad was to make my girlfriend groan about how much she hates Chris Martin and his stupid face. But the title track of Viva La Vida is actually getting stuck in my head in a more than pleasant way. Somebody's figured out how to mix the Arcade Fire's ornate bombast (it might be about the French Revolution!) with the usual Bonosity, and, well, maybe I was too quick to assume the new album was bound to stink. Then again, there are only two other singles by the group I can actually get all the way through. (And "Clocks" ain't one of them.) More »

1:00 PM on Thu May 22 2008
By Anthony Miccio
2,077 views, 12 comments

Latest by n/a: @Halfwit: ITA, I think when Chris Martin started to actually proclaim that he wanted Coldplay to be the next U2, it was like "oh...THAT'S what you're doing? I thought you were going to be something else entirely" Parachutes was one of more »

"As non-music-critic venture capitalist Fred Wilson... wrote, 'What would happen if the 1977 vintage Talking Heads covered Paul Simon's 'Graceland'? You'd get the sound of a new band called Vampire Weekend.'" Concise, reference points easily graspable by everyday folks, an inferred sense he understands the socio-economic context of his subject, and he doesn't even overstep his bounds by wading into murky international waters: why we're all eventually going to lose our jobs to guys who don't need the money. [Advertising Age]

Comment

quiet, old man

"Advertising Age" Doof Impales Himself Trying To Take On Pitchfork

Whatever your opinion of the site, we can all agree that the last thing the Internet/humanity needs is another fussbudget print media type "discovering" that (oh noes) Pitchfork is "snobby" or "snarky" or that its writers^* occasionally overreach. So it goes with Advertising Age's Larry Dobrow, who's peeved that Pitchfork doesn't write "about music in a way that makes me want to listen." Unlike Ultragrrrl. (No, really. He holds up Ultragrrrl's blog as a positive alternative to Pitchfork. Sure, he also mentions the great Popdose. But c'mon!) It's hard to say what's worse, Dobrow's painfully forced attempts at off-the-cuff snark of his own—"That said, I'd no sooner spend any significant length of time with Pitchfork than with 'No Jacket Required.' (Yeah, I just went there.)"...make it stop, mommy!—or his complete failure in this (one paragraph!) examination of the state of Pitchfork's advertising, a topic you'd think was pretty germane to the readers of the publication that cuts his checks. More »

3:00 PM on Thu Jan 24 2008
By Jess Harvell
2,053 views, 24 comments

Latest by semiserious: If this article has one redeeming quality it's that it calls out the painful puns that make their way into so much of the site's news copy. "...releasing an EP of covers ... called Music and Lyrics (alas, no Hugh Grant more »

false advertising

Wired Thinks You Should "Steal" All Your Music

By now most sentient beings know how to get free music online, legally or illegally, for better or worse. But for those not down with the program by 2007, Wired has put together a guide to all the ways people can "Cheat The Music Industry," even if the magazine has a fuzzy definition of what constitutes ripping off those evil money men at the record labels. More »

11:30 AM on Mon Nov 5 2007
By jharv
1,026 views, 2 comments

big brother

MTV Finally Catches Up With MTV Generation's Attention Span

Viacom, benevolent overlord of MTV Networks, has begun to track its audience's interest in its programming at a second-to-second level, using the (cough) video channel as its guinea pig. Except that instead of checking to see if interest in the The Hills spikes whenever Lauren is onscreen or at what moment a given viewer puts their boot through their TV during an episode of My Super Sweet 16, Viacom is using the data to note when people are paying attention to its commercials, having realized that its viewership has long been associated with the kind of A.D.D.-addled attention spans that make it hard for ads to sink in: More »

4:15 PM on Tue Aug 7 2007
By jharv
659 views, 6 comments

Latest by Silverfuture: Well all those "dude" shows on MTV are definitely not much more than vehicles for the advertising. Young boys are squirrelly and hard to pin down, so to get them to watch they gotta keep lowering the bar. From Beavis more »

Ace Frehley starring in Zach Braff-directed Dunkin' Donuts commercials. We can only hope that their encounter was long enough for Ace to turn Zach on to "New York Groove" and change his life, or at least his taste in soundtrack filler. [Blabbermouth]

4 comments

advertising

Sixteen Million Plies Songs To Flood Torrent Sites

The hip-hop artist Plies—best known around these parts for his terrible album cover—is planning on seeding peer-to-peer services with files from his upcoming album, The New Testament. Sixteen million files, in fact, to be distributed over the next three months. But that move is actually being sanctioned by his label—because the files are sponsored by Sprint, who have paid a six-figure sum to have advertising embedded into each file that's displayed when the files are played. More »

1:10 PM on Mon Jul 9 2007
By mjohnston
13,012 views, 3 comments

Latest by brasstax: Oh yeah, I get that. I just think it might be slightly misguided placement. People with iPhones are locked into lengthy contracts with AT&T, so that's a whole demographic that's already lost. Which leaves...other people who are more »

advertising

Saatchi & Saatchi Bringing New Meaning To The Term "The Shitty Beatles"

Saatchi & Saatchi, the advertising geniuses behind that Kurt Cobain Doc Martens campaign, plan to market a line of Luvs diapers to the tune of "All You Need Is Love". Here's the poop—I mean, scoop: More »

1:50 PM on Fri Jul 6 2007
By Maria T Sciarrino
854 views, 13 comments

breaking

Dr Martens Fires Agency Responsible For "Rockers In Heaven" Ads

Perhaps fearing the wrath of Courtney Love, Dr Martens has fired Saatchi and Saatchi, the agency responsible for those Kurt-and-Joey kickin' it in Heaven ads that were set to be plastered all over bus shelters in the UK. So wait, does this mean that Sid Vicious is actually in Hell? More »

1:51 PM on Thu May 24 2007
By mjohnston
1,776 views, 12 comments

kurt cobain

Courtney Love To Doc Martens: "Hey, I'm The Only Person Who Can Profit Off My Dead Husband's Likeness"

News of the "Kurt Cobain wearing Docs in heaven" ads has made its way to Courtney Love, and she is, as you might expect, not pleased: More »

11:05 AM on Thu May 24 2007
By mjohnston
815 views, 5 comments

advertising

Today In Repurposed Images Of Dead Celebrities: Kurt Cobain, Doc Marten-Wearing Angel

Saatchi & Saatchi/London has a new print/poster campaign in the U.K. that cleverly employs four dead rock stars - Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer - as Doc Martens endorsers. "We wanted to communicate that Dr. Martens boots are 'made to last,' " explains writer Andrew Petch, "and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly. And, as images, they feel very iconic."

1:29 PM on Fri May 18 2007
By mjohnston
6,819 views, 27 comments

Latest by n/a: total disrespect for the dead... anyone agree?? more »

india arie

The Worst Music-Advertising Idea Since Urinal Cakes That Play Songs

We're going to guess that whoever came up with this ad placement has never been at an outdoor festival past its "oh, crap, they're all out of paper?" point—if she had, the possibility for negative connotations between India.Arie's music and the scents given off by the Arie-wrapped johns might have come up during the brainstorming session. More »

9:50 AM on Tue Dec 12 2006
By mjohnston
178 views, 3 comments

Another Long Weekend Brings Another Long List-Making Exercise

Posts Tagged “Advertising”