NEW YORK, 6:48 PM, SUN JUL 6 | 1 POSTS IN THE LAST 24 HOURS | tips@idolator.com | SUBMIT A TIP | RSS

Posts Tagged “Advertising”

Determined to leave no media outlet unscathed in its Jonas Brothers publicity campaign (the advertising equivalent of Sherman's march to the sea), Disney has decided to advertise Camp Rock in movie theaters showing G- and PG-rated movies between now and June 19. I hope they go with this cut of the trailer. [Adweek]

Comment

big brother

MTV Finally Catches Up With MTV Generation's Attention Span

Viacom, benevolent overlord of MTV Networks, has begun to track its audience's interest in its programming at a second-to-second level, using the (cough) video channel as its guinea pig. Except that instead of checking to see if interest in the The Hills spikes whenever Lauren is onscreen or at what moment a given viewer puts their boot through their TV during an episode of My Super Sweet 16, Viacom is using the data to note when people are paying attention to its commercials, having realized that its viewership has long been associated with the kind of A.D.D.-addled attention spans that make it hard for ads to sink in: More »

4:15 PM on Tue Aug 7 2007
By jharv
631 views, 6 comments

Latest by Silverfuture: Well all those "dude" shows on MTV are definitely not much more than vehicles for the advertising. Young boys are squirrelly and hard to pin down, so to get them to watch they gotta keep lowering the bar. From Beavis more »

advertising

Sixteen Million Plies Songs To Flood Torrent Sites

The hip-hop artist Plies—best known around these parts for his terrible album cover—is planning on seeding peer-to-peer services with files from his upcoming album, The New Testament. Sixteen million files, in fact, to be distributed over the next three months. But that move is actually being sanctioned by his label—because the files are sponsored by Sprint, who have paid a six-figure sum to have advertising embedded into each file that's displayed when the files are played. More »

1:10 PM on Mon Jul 9 2007
By mjohnston
12,395 views, 3 comments

Latest by brasstax: Oh yeah, I get that. I just think it might be slightly misguided placement. People with iPhones are locked into lengthy contracts with AT&T, so that's a whole demographic that's already lost. Which leaves...other people who are more »

advertising

Saatchi & Saatchi Bringing New Meaning To The Term "The Shitty Beatles"

Saatchi & Saatchi, the advertising geniuses behind that Kurt Cobain Doc Martens campaign, plan to market a line of Luvs diapers to the tune of "All You Need Is Love". Here's the poop—I mean, scoop: More »

1:50 PM on Fri Jul 6 2007
By Maria T Sciarrino
852 views, 13 comments

breaking

Dr Martens Fires Agency Responsible For "Rockers In Heaven" Ads

Perhaps fearing the wrath of Courtney Love, Dr Martens has fired Saatchi and Saatchi, the agency responsible for those Kurt-and-Joey kickin' it in Heaven ads that were set to be plastered all over bus shelters in the UK. So wait, does this mean that Sid Vicious is actually in Hell? More »

1:51 PM on Thu May 24 2007
By mjohnston
1,769 views, 12 comments

kurt cobain

Courtney Love To Doc Martens: "Hey, I'm The Only Person Who Can Profit Off My Dead Husband's Likeness"

News of the "Kurt Cobain wearing Docs in heaven" ads has made its way to Courtney Love, and she is, as you might expect, not pleased: More »

11:05 AM on Thu May 24 2007
By mjohnston
794 views, 5 comments

advertising

Today In Repurposed Images Of Dead Celebrities: Kurt Cobain, Doc Marten-Wearing Angel

kurdt.jpg
Saatchi & Saatchi/London has a new print/poster campaign in the U.K. that cleverly employs four dead rock stars - Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer - as Doc Martens endorsers. "We wanted to communicate that Dr. Martens boots are 'made to last,' " explains writer Andrew Petch, "and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly. And, as images, they feel very iconic."
More »

1:29 PM on Fri May 18 2007
By mjohnston
6,487 views, 27 comments

Latest by n/a: total disrespect for the dead... anyone agree?? more »

india arie

The Worst Music-Advertising Idea Since Urinal Cakes That Play Songs

We're going to guess that whoever came up with this ad placement has never been at an outdoor festival past its "oh, crap, they're all out of paper?" point—if she had, the possibility for negative connotations between India.Arie's music and the scents given off by the Arie-wrapped johns might have come up during the brainstorming session. More »

9:50 AM on Tue Dec 12 2006
By mjohnston
176 views, 3 comments