Idolator
Because She Got High: M.I.A.'s "Plane" Takes The "Express" Route To The Hot 100
For more than three years now, Interscope has tried a range of well-worn tactics to make singer/rapper/agitprop icon M.I.A. a best-seller in America: single releases with high-profile remixes; ads proclaiming her across-the-board rock-critic and blogger love; mixtape tracks; eye-catching and at times controversial music videos; and teaming her up with Timbaland for what turned out to be the weakest track on her latest album, Kala.
This week, seemingly out of nowhere and thanks to none of the above efforts, M.I.A. has her first hit on Billboard's Hot 100, "Paper Planes," which makes its debut all the way up at No. 55.
M.I.A. can credit the House Of Apatow for her sudden chart fortunes, as trailers and ads for the forthcoming Seth Rogen/James Franco stoner comedy Pineapple Express prominently feature the track.
I think M.I.A. fans knew last summer that this song was destined to become her crossover hit, and if it goes no further than this, it will have already fulfilled its destiny. Except it's going to do better because, somewhat improbably, M.I.A. is apparently connecting with one of the most loyal music-buying audiences in history: stoners.
More »
No. 3 on Billboard's Hip-Hop Ringtones list for July 17: Afroman's "Because I Got High." So if your workplace requires a drug test, and you pass it, and then your phone rings with that song, do you have to go through the pee-test process all over again? [
