Inescapable Canadian nu-heshers Nickelback have
signed a long-rumored 360 deal with Live Nation, which gives the concert-promotion behemoth the rights to produce and profit from the band's tours, recordings, merchandise, and other ventures. (The deal is for three albums, according to Reuters, and worth somewhere between $50 million and $70 million.) While there were rumors that the company was going to hold off on signing many more 360 deals, president and CEO Michael Rapino told
Variety that his company will sign "up to six" artists in the inaugural year of Live Nation Artists; Nickelback is fourth, behind Madonna, Jay-Z, and Shakira. Last week, when the Shakira deal was signed, a major label executive told the
New York Post that Live Nation was trying to "establish itself in a big way in each genre no matter what the loss leader is going to be on it," and the company now has pop, hip-hop, Latin music, and rock all covered. So what's next?
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