Everything That Will Happen In The Music Business' Future May Have Happened To Brian Eno And David Byrne
Count me among those instantly skeptical of any new business startup that has anything to do with the music industry, particularly as 2009 approaches. Heckfire, I was instantly skeptical of these nebulous businesses in the late '90s, when, as a music industry professional and a musician, I was bombarded with offers of liaising and support systems and synergizing by companies that probably had basketball courts in their offices and went bankrupt six months later. So when I read something like this on the site for the digital-music startup Topspin, it's hard not to get a high reading on the BS Detector:
Topspin is a media technology company dedicated to developing leading-edge marketing software and services that help artists and their partners build businesses and brands. We help artists manage their catalogs, connect with fans, and generate demand for music.
Ian C. Rogers is at the "helm" (their wording, not mine) of the aforementioned company, and he was the keynote speaker at *ahem* the GRAMMY Northwest MusicTech Summit 2008. Doesn't that sound exciting? Nothing gets me more excited than uselessly crammed-together words like "MusicTech" combined with GRAMMY written in ALL CAPS. But Mr. Rogers actually had some interesting stuff to say about the state of the industry, particularly in relationship to the recent David Byrne/Brian Eno collaboration, Everything That Happens Will Happen Today.
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