MTV announced two more slates of
Video Music Awards nominations today, and while the nominees for Best Rock Video have a few OK contenders among them (Fall Out Boy's "Beat It" cover, Paramore's "crushcrushcrush"), a couple of the contenders for Video Of The Year—you know, the big prize—are worthy of a head-scratch or two. Sure, I can buy the idea of Britney Spears' road to redemption culminating with her winning a moonman for her self-mocking "Piece Of Me" clip. And the Jonas Brothers' "Burnin' Up" isn't groundbreaking, but those kids sure do know how to mobilize their fanbase. But the other three videos in the category would surely be considered also-rans in any other year. You've got Chris Brown's stealth gum ad "Forever"; the Ting Tings' "Shut Up And Let Me Go," which looks like a film-school synthesis between the White Stripes' "Seven Nation Army" and that Justice clip that
got nominated last year; and the Pussycat Dolls' "When I Grow Up," which is such a steaming piece of all-around garbage that I have to think there was some sort of coordinated street-team effort by Interscope to fool people into thinking that Nicole Scherzinger was still worthy of attention. All five clips are after the jump, so you can judge for yourself.
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Idolator
Last night at the Video Music Awards, American Idol winner Jordin Sparks veered from the script to defend herself against the incessant mocking of the Jonas Brothers' vows of chastity by host Russell Brand. "I just have one thing to say about promise rings. It's not bad to wear a promise ring, because not everybody—guy or girl—wants to be a slut," she said as an amused John Legend looked on. Sparks is a promise ring wearer herself; she chatted up her no-sex stance in the weeks after winning Idol, and she toiled in the Christian-pop scene before singing in front of Randy, Paula, Simon, and America. But is her dissent, and the somewhat positive reaction it's been getting in the VMA afterglow, a harbinger of a less sexed-up world of pop music? And was it only a matter of time?
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It wasn't Britney Spears' fault that her performance sucked, y'all—blame the Palms, who thought that her Criss Angel-masterminded performance would be "too controversial"! Or who didn't want to pay the insurance for "a set of mirrors and flotation" and "mature dancing"! [
