I was all set to write a story about Pepsi's latest "buy a lot of soda and we'll give you something of much lesser value for the bottlecaps" promotion, which is going to allow users to swap their tops for MP3s at Amazon's digital-music store and be advertised via a Super Bowl commercial featuring Justin Timberlake (what, no Janet Jackson?), and how maybe using Timberlake to promote this when he hasn't put out an album in nearly a year and a half isn't exactly the best way to get people excited about expanding their digital-music libraries. But flogging nearly dead horses is the least of the music industry's problems, as evidenced by this quote hidden deep in
this Times story on the Amazon-Pepsi alliance:
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