Idolator

When you watch as much baseball as I do, you see a lot of beer commercials. Usually these are dire affairs that involve men yelling about the ability of their bottles' labels to emulate Freezy Freakies or men yelling about how women just don't seem to, y'know, get them and their desire to man up by drinking some lighter-than-light swill that comes in those Freezy Freakified cans. So I want to take a minute to thank Heineken Light, a beer that I would probably never ever drink unless it was the only potable thing available besides my own urine on a secluded island, for using "It's Love" by New Zealand indie stalwart Chris Knox in its new ads; said selection greatly lessens my need to immediately mute SNY's between-inning breaks. To celebrate this all-too-infrequent bit of synergy between my extracurricular interests and my musical interests, I've placed a YouTube of "It's Love" in full above; a few other selections from Knox and his band the Tall Dwarfs are after the jump. More »