What is there to say about CMJ that hasn't been already? The weather went from being too cold to too hot, and then somehow became too cold and too hot at the same time. Tons of shows were sold out, which meant that a CMJ badge possessed as much power as a Metrocard. But there were three bands that stood out to me:
• Biffy Clyro is huge in Scotland, but hasn't seemed to break in the States. Their show was easily one of the most intense and intricate I'd ever seen; their songs combine devastating walls of sound with quiet, exacting guitar parts.
• One of the more hyped bands was Cut Off Your Hands, who paired their pre-show buzz with a grueling schedule that consisted of four shows in one day. Despite my skepticism, I was pleasantly surprised by their incredibly fun, infectious post-punk that made me dance—or attempt to—for their whole set. Enough has been said about their intense frontman, but what I haven't seen mentioned are the simple, yet well-crafted basslines and riffs that make this band so endlessly danceable.
• I figured I wouldn't be able to see Islands because they were one of this year's bigger bands, but Todd P saved the day with a free show in the skater haven Continental Army Plaza. The show was incredible for multiple reasons: It was free, it was outdoors on a nice day during a sunset, and Islands played a ton of new material resulting in a decent-sized drool puddle on my v-neck tee. I've heard from multiple people that Islands' forefathers Unicorns were awful live (maybe it had something to do with having Arcade Fire open for them?), but this was most certainly not the case during this glorious afternoon show.
So that was my CMJ: Some great swag and a couple of great performances.
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I had planned to write this over the weekend, and a lot of what I'm about to say already started to slip out in my post about day five of CMJ. Hell, it's been written about elsewhere on Idolator, like Maura's post about the Oxford American article on blog hype, and we're hardly the only bloggers to voice similar concerns over the last few years. But after this morning's New York Times hit the doorstep, it feels like it all bears repeating. Loudly. If they're not killing music, which is sky-is-falling horseshit, then blogs are killing certain bands, mostly indie rock bands, one at a time, by acting like a surrogate network of Lou Pearlmans forcing kids without the chops or songs into the hard-touring, hard-interviewing, hard-pressed-to-come-up-with-material spotlight. And the hosannas heaped on what amounted to middling performances from a group (Black Kids) that should have been third on a five-band bill playing a small bar in a second-tier city feel like people trying to save face, and they're an excellent example of what makes the whole "blog band" enterprise rancid and ridiculous and potentially unstoppable.
Many of you are probably sitting there grousing to yourselves that you don't even know who Black Kids are or at least what they sound like, but isn't that par for the course in a climate where a four-song demo is ripped from a band's control and claimed the second coming in major newspapers and magazines (and Pitchfork counts if anything does these days), the blog dominoes falling one after the other? Black Kids may have evolved into something interesting in a year or two, but right now, at an impossible early peak of popularity, they're half-formed at best. Despite the routine and baseless praise, Black Kids' music is just a collection of indie-pop cliches—basslines ripped off from Peter Hook or James Jamerson, sloppy drumming, rudimentary guitar heroics, and the melodic fallacy that going "la-la-la" in a unsion shout qualifies you for Brill Building canonization. Like most bands still feeling their way around a practice space and each other, they've mashed these signifiers together to quickly write their first clutch of songs to see if it all works. And unsurprisingly, it's all still very much undigested.
Which makes the hype the usual consumer fraud, and Jon Pareles' half-hearted contribution to the hype someone turning a dispassionate eye to a real problem for young bands. In his defense, as a longtime critic for one of the biggest dailies on the planet, Pareles probably (rightly?) doesn't feel very distraught by the state of online journalism or the vagaries of being a band in the era of online journalism. But I do, and I gather anyone reading this site regularly does as well. As for his critical evaluation of the band, while the article mostly allows him to turn that dispassionate eye to the larger issue of blog-hype, he still arrives at the conclusion that Black Kids are "a pretty good band with more than its share of blogger-friendly hooks" and "unpolished but immediately likable." Which is faint, somewhat incoherent praise—what the hell are "blogger-friendly hooks"?—but praise nonetheless. Hell, the earlier Times blog report on the band reads like praising an invalid for not shitting their pants.
But the article is also a major news outlet at least stabbing at most of the problems afflicting indie rock and online criticism at the moment, even if Pareles doubles back on himself repeatedly—bloggers are usually there to puncture hype, but not always, and so on—and some of his assertions verge on laughable: "Lately, as downloaded songs tear apart albums and one-hit wonders come and go, indie rock has been one of the few zones where audiences stay loyal; they actively seek out bands, stay with them and give their music some undivided and repeated attention."
What kind of madness is this? Blog-era indie fans are among the most promiscuous music listeners around, and it's precisely this insatiable need for new bands among both fans and blogs desperate for more content that's forced Black Kids into this position. For every major band that fits Pareles' description like the Arcade Fire, where fans tape their photos to their lockers like they were Soulja Boy, there is an endless progression of "important" next big things to be forgotten about with the next iPod cull. The genre maybe have always been crowded with nonentities, but now it feels overpopulated with "bands to watch" to the point of polluting its own ecosystem, with listeners acting like game wardens mercilessly thinning the herd once they become bored. Most of these bands, even the ones more technically accomplished or even "interesting" than Black Kids, are obviously less than deserving of the attention. And yet it's almost hard not to feel bad for them, considering that if they get written about in July, they'll be forgotten by Christmas. (This is not exactly restricted to new, unsigned, or unknown bands either. Just ask Bjork, who apparently released an album this year.) It's a "one chance to blow" kinda deal, with the idea of a band refining or improving or changing a distant memory from an era with, you know, albums and junk.
And above and beyond the current vogue for conflicted, confused blog-hype trend pieces, the problem is really that Mr. Pareles—or anyone, really—shouldn't be writing about Black Kids right now, at least not writing about them as the linchpin in a larger narrative or calling their derivative sketches some of the year's "best new music" with a straight face. They're a minor league band unfortunately aggrandized into a position of prominence that their music can't support. The problem is that it's all minor league bands aggrandized into a position of prominence these days, having the life immediately sucked out of them by the two-month (and shrinking) press cycle. "Organic" growth on the part of a band—i.e. getting better and building an audience by touring and recording—is actually denied them when the blog ankle-biters swarm in, unless the band is refusenik enough to extricate themselves from the whole process. And obviously most aren't. And the kind of indie/indie-pop virtues that Black Kids trade on—unskilled but earnest bands playing against the limits of their abilities—have no place in the rather ruthlessly "professionalized" world of insta-attention, where you have to grow-up into a Totally Freakin' Mind-Blowing Band within months, sometimes weeks.
Or maybe more accurately those indie-pop/rock values become poisonous when transplanted to the music blog world. We all know that indie bands like Black Kids once thrived in supportive—cranks might say codependent—small city music communities for minor audiences. But these bands shrivel under the gaze of national press scrutiny, if there was any "scrutiny," and that kind of uncritical, codependent support takes on ugly dimensions when it's coming from "tastemakers" immediately pushing bands into the arms of major labels and MTV News pieces. Bands need someone calling them on their shit to improve past the status of a hobby. Empty boosterism is fine on the level of bands playing house parties, but it feels almost cruel to watch its effects on suddenly "important" young bands in 2007 and depressing to watch its effects on the musical landscape of 2007. And calling it criticism with a straight face is the biggest canard of the blog era.
As for what to "do" about it, well, you've got me. There's a growing feeling that you can't fight city hall, especially when, as a music writer, it's almost impossible to not feel like part of the problem in a climate where writing positively about any new band feels suspect. I don't like to talk about writing for Pitchfork because it's unseemly, and because I don't want to turn into Sasha Frere-Jones desperately trying to turn his old band in a major plot point. But in this case I feel like it's at least somewhat germane, and otherwise it would be the BNM elephant in this tiny room. Whatever the outlet, I spent most of this year writing only about records I loved, under the assumption that life was too short and word counts were too limited to waste time on crap. As a result, I piled up a lot of raves, including raves for a lot of new bands. At the time, it didn't bother me, because I believed in those records and still do, but now I'm not so sure that my all-love tack wasn't just inadvertently feeding into the debasement of popular crit. The feeling of being hyper-aware about looking like you're tossing around indiscriminate praise is, as Mr. Pareles mentions in his piece, a worry among many writers, at least the ones with enough self-awareness to actually be concerned about such things. Which is obviously not enough.
Like I said, these worries and gripes are not new. You may have voiced them before yourself. But they need to be talked about, if only so they don't get steamrolled by the defeatist feeling that this slack slide into international-scale boosterism is irreversible. CMJ and Black Kids weren't any kind of Damascus moment—this has been an issue long a-brewin'—but they did remind me that we're at a precarious point right now for the future of what some of us still call criticism. If nothing else, people always love to argue about whether or not critics and reviews are useful as a "buyer's guide," and many have also argued that if music is as oversaturated as everyone says at the moment, it follows that the intermediaries should be more important than ever, even if the MP3-and-no-contextual-information evidence seems to say that the converse is true. Taste is subjective, but right now there are a lot of untrustworthy voices out there, voices with little in the way of insight—hell, voices that don't even really want to start arguments—and yet are nonetheless regarded as the New Critics, at least among those old media types with the power to anoint such empty titles.
It's easy to have a lot of friends when you don't stand for anything—again, having opinions is called "hating" these days—and it's equally easy to look like you're merely out to snarkily puncture hype with no stance of your own when commenting on reviews and trends. But for the bands' sakes—which means for the listeners' sakes, since they can only benefit by a band actually getting, you know, good—a moratorium on slobbering praise, at least when it comes to newborn bands like Black Kids, needs to be imposed by those with the kingmaking abilities. Or maybe listeners just need to start imposing some sort of fine on the "critics." Or maybe people just don't feel ripped off when confronted by the bland realities of bands like Black Kids because they know there will be another mediocre train along soon enough that will at least entertain them until the end of the semester.
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With CMJ now behind us (thankfully), it's time to catch up on sleep, then use our rested brains to actually process the music, sponsorship tie-ins, and other oddities that descended on New York City last week. We asked one musician who's been performing at the festival for years to give us his behind-the-scenes view, and it follows after the jump.
After over a decade on the rock and roll D-list, it was easy for me to get swept up in the wave of cynicism that descended on NYC last week. CMJ once was, and perhaps still is, held out to up-and-coming young bands as a crucial, career-making step on the road to indie rock success—at least before the eventual return to obscurity). But it's long since been revealed as just another opportunity for product placement and high-school regression therapy for music journos, publicists, and any label intern lucky enough to be given power over a clipboard or velvet rope.
But, you know what? I think I'm OK with that. Part of the fun of big CMJ-type events, if there is any fun to be had, comes from complaining about them. I mean, no one actually enjoys music any more, right?
Actual conversation:
Me: "How's your week going?"
Person X: "O.K., but exhausting."
Me: "Seen many bands?"
Person X: "Oh, yeah."
Me: "Any good?"
Person X: "Not really. How about you? See anything any good?"
Me: "I saw the re-release of Blade Runner at the Zeigfeld. It was awesome!"
Not only was it awesome, it was a great jumping-off point for commiserating with folks about the whole CMJ experience—a bunch of synthetic humans (bands, music industry people, me), running through a nightmarish landscape (uh, Williamsburg), trying to figure out who is real and who isn't (still up for debate), while attempting to outrun their pre-programmed four-year life span. Har har har.
So yes, while I lament the passing of the days when I held on to the illusion that these things—or at least my involvement in them—had some sort of impact, I'll still go and I'll still have a relatively good time. Because, at the end of the day, it's kind of enjoyable to bitch about the state of the music business and the people in it, industry festivals in general, and the fact that some of the rooms I stumbled into during the course of the week made me want to shoot myself in the face. And, no matter how much I roll my eyes in front of other people, the fact is that I'm more than willing to debase myself for Pumas, Levis, or whatever else the people giving them out want to make me stand in line for—because not only does that wait give me something to complain about, a Choco Taco sponsored by Urban Outfitters is still a free mother f'n Choco Taco.
Earlier: Idolator's 2007 CMJ coverage
]]>Catbird CMJ 2007 Totals:
Number of Panels Attended: 8
Number of Bands Seen: 2
Number of Drive Like Jehu "Yank Crime" Sweatshirts Seen: 1
Number of Double-Takes Done After Walking Past A Guy Wearing A Drive Like Jehu "Yank Crime" Sweatshirt: 1
Panel 1 - Friday, October 19. 10:30am
Music Business Primer: Digital Distribution
A session focusing on the online music market, digital music outlets, blogs and other digital distribution options.
Panel 2 - Friday, October 19, 11:45am
DIY or DIE
This panel will discuss independent record label management with artists who have made it on their own, with special focus on whether or not the traditional record label model is still relevant in today's changing music industry.
Panel 3 - Friday, October 19, 1:15pm
Major Label Dilemma
Representatives from major and indie labels confront the inevitable ultimatum facing industry constituents. Should I deal with a major label, an indie or just go for it on my own? This panel explores the major label response to changing technology, pros and cons of working with an independent label and the impact of digital technology on the major vs. indie debate. The discussion will include analysis from varying points of view including that of the artist, the manager, the radio promoter, the label manager, the marketing director and more.
These three panels may have had three discrete topics according to the descriptions, but I tellya—there ended up being a hell of a lot of overlap, to the degree where my morning felt more like one long, contiguous session. And here's the main point that came out:
"PEOPLE, YOU GOTTA TALK TO THE KIDS ON THE MYSPACE."
Music Business Primer: Digital Distribution
In the morning's Digital Distro session (moderated by Tunecore's Jeff Price), the focus of the discussion actually centered on "online marketing" more than "digital distro" per se (which is totally fine, and which had the added bonus of making me feel okay about blowing off the 2:30 "Marketing" panel). The panelists briefly explained their individual services, and though there were two digital distro guys on the panel (in addition to Price, there was Tim Mitchell of IODA), one hardware guy (Keith Washo of SanDisk), and two service/marketing guys (Mike Eldredge of Fuzz, Paul Wright of MediaGuide), the most interesting input came from musician Xander Smith (of the band Run Run Run), as he was able to talk about some of this stuff from a "band's-eye view." I think he actually even said, "Online marketing is everything to my band." What struck me was how, in a time when most people are preaching "sneaky" marketing, forced grass-roots "viral" campaigns, and/or otherwise gaming the system, here was a guy proving that, in the end, the best way to succeed is just to be genuine, be sincere, and put in the work (and yes, it is work) necessary to engage the fans. In other words, "YOU GOTTA TALK TO THE KIDS ON THE MYSPACE."
DIY or DIE
The DIY panel, moderated by IndieHQ.Com/Suburban Home's Virgil Dickerson, featured Tom Gates of Nettwerk, Cortney Harding of Billboard, and Nick Young of the band A.i. (not to be confused with Sasha Frere-Jones' all-black R&B/funk-soul band, Ui). Gates and Harding both had some interesting input (including Harding's assertion—which I totally agree with—that a huge portion of the whole "success equation" is dependent simply on chance and luck), but again, in this panel, it was the musician who offered up the most interesting point of view. In this case, the (pun intended) Young musician was able to detail a long and convoluted story about what his band experienced while being aggressively courted, schmoozed, and signed by a major, only to have their record lost, shuffled, botched and buried once they were "in." Yes, I realize that's not a new or unique story—but that's not my point. My point is that holy cow all this crazy major-label shit is still happening! Insane, I tellya. Utterly insane. Anyway, the kid's band is now going it alone, releasing their new album via Tunecore, and, I would assume, TALKING TO THE KIDS ON THE MYSPACE.
Major Label Dilemma
Moderator David Purcell, ESQ, of NYU announced right off the bat that this wouldn't be a panel doing an "indies vs. majors" debate, because that was a debate that had been "done to death." Instead, the focus of this panel was to be "the business of being an artist in today's marketplace." On the panel were Stu Bergen of the Independent Label Group, Jason Fiber of Superfecta, Steve Savoca of Domino, Anders Johansson of Universal Sweden, and "Shane" from imeem. There was a lot of discussion of how label/artist relationships have been structured historically, how they're changing/being done now, and how they'll need to change moving forward. Ultimately, this lead to a question I've been pondering lately: "What exactly is the role of a label anymore?" Time was, a label would scout talent (no longer needed; Internet), advance money/studio time (no longer needed; ProTools), manufacture and distribute physical product (no longer needed; iTunes), and then market and promote (still needed). So my thinking was leading me to conclude that the labels of the future are, for lack of a better term, simply marketing companies. But after this session, I had to reconsider; it's all quite a bit deeper than that. Although an artist can now easily self-record, self-release, and self-promote/manage/book etc. (via contracted services), the labels (well, the good ones, at least) will always be able to offer an artist the benefits of their industry knowledge, experience, and relationships, and for that reason, the concept of "the label" will remain relevant. At the same time, we're losing the concept of the label as a "mark of quality;" we're on the way to a future in which an album's label will matter to the consumer about as much as a movie's production studio does ("Dude. I totally only see movies that are distributed by Lion's Gate. Lion's Gate-distributed movies totally rule."). Oh yeah, and I almost forgot: someone in the audience asked the panel about their thoughts regarding the social networking services, and whether or not artists and labels should focus any efforts there. Know what the response was? Here's a hint: it rhymes with this: "SHMEOPLE, YOU GOTTA SHMALK TO THE SHMIDS ON THE SHMYSPACE."
And so, as my weeklong sojourn in CMJ panel-land began to draw to a close, a gentle rain began to fall, and I settled in for the capstone panel:
Panel 3 - Friday, October 19, 3:45pm
The Almighty Blog
This panel explores the power to make or break artists that increasingly lies in the hands of influential bloggers. This discussion will feature some of the world's most respected bloggers as well as representatives of traditional media outlets hashing it out over the legitimacy of blog-power.
Let me preface by saying that for someone like me, who has been observing this stuff with a nitpicking, micro-level view (yes, sad/pathetic, I know) for quite a long time, this panel didn't get to touch on much more than a fairly general look at the music blogosphere. In the end, that was probably a good thing, because that precludes me from writing some 90-paragraph/Marathonpacks-length rambling dissertation. The panel was moderated by Wired's Eliot Van Buskirk, had blogger representation from FreeIndie/Limewire blogger Mike Frankel, Music For Robots' Mark Willett and "honorary blogger" Anthony Volodkin of Hype Machine, plus Karen Lieberman of Sony BMG, and Jaan Uhelszki of Rhapsody. They discussed music blogs in the following contexts: value(?), integrity(?), social/community aspect, professionalism(?), and monetization. It was interesting. Someone should have live-blogged it.
And then, toward the end, Eliot opened it up for questions, at which point an eloquent young man stood up and graced us with the following:
"Yeah, so, uh, like... um.... I have, like, um, two questions, or, uh, like a two-part question? And you can, ahem, you can, like, just answer, like, one part, or, um, like, both? Or, um... like, I guess, or, um, not answer either part or, um.... whatever. So, like, uh... blogs. Um, like, you know, like, Pitchfork? Like, um, how do blogs, er, I mean, like, um... how does Pitchfork fit into, like, everything? Do you guys, like, um....hate them? Or like, um... do you like them or, uh, hate them, or what? Or, like, whatever? And, um, my, uh.... my second part? So, like, uh, the future? Like is that gonna be, like, uh... podcasts, or video, or whatever? Because my friend like, he has a video, and uh... like, is the future in blogs gonna be like, uh, like podcasts, or like, uh, whatever? Or, um, whatever."
I believe the children are our future, folks. Let us heed this young man's powerful message. Let us look to the future with an eye on tomorrow, but with one foot planted firmly in today. Let us be respectful of those that have come before us, while blazing a new path forward with our music blogs, and our "like, um, podcasts," and our "uhh... videos or whatever." Let us never forget our roots, and let us never forget the value of honest, hard work. Let us build a new nation of music lovers, with a focus on community, and respect, and a drive for greatness. Let us reclaim music as something valuable and meaningful, and worthy of deep-listening, and let us nurture the artists, and cultivate an environment of openness, and innovation, and an eternal reverence for the Art. And people, let us talk to the kids on the MySpace.
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75% of the bands we saw this week couldn't really write a song with a million-dollar recording contract to their heads—hardly a big surprise in the world of "indie" music—but some bands pulled off the atmospheric shtick better than others. On the last day of CMJ we saw a swoon-inducing British "metal" group whose full-body riffs made sure you were never less than entranced. We also saw one more noodly underground rock act than our already taxed brains could handle—which at least made us realize that the lost spirit of audience participation needs to make a swift and brutal comeback.
The Best: Jesu, Blender Theater
Jesu's success, especially with the core metal audience, has been one of the minor miracles of recent times, at least as regards getting kids to pay attention to certain kinds of music they might otherwise overlook with their genre blinkers on. As the band fronted by "the guy from Godflesh," Jesu was always going to have some heft to its tolling riffs, but compared to the pulverizing machine music of Godflesh at its best, Jesu's guitars are, to quote one song title, "weightless and horizontal." Too heavy for shoegaze, too airy for doom, they're not quite metal and definitely not indie rock, one of those hybrids that both fits a trend (the Neurisis school of atmospheric metal) and transcends it (no one's doing the My Bloody Headbanger shtick with as much elan as Justin Broadrick).
So Jesu plays to rooms full of kids in extreme metal T-shirts, but what was the last metal show you were at where the vocalist could comfortably stay at a whisper or a cavernous croon? You definitely had to strain to hear the occasional delicate moments buried in Jesu's big sound, lost in the crummy acoustics of the Blender Theater; a wonky mix didn't help much either. On record, the drums are distant as waves breaking on a shoreline when heard a few blocks away, leaving Broadrick's super-sincere, almost naive melodies to fill up most of the space. Live, however, the drums were the loudest part, the snare like a gunshot puncturing each riff. The bass swallowed the rest, and with the silver mist almost dispersed, the show became more about the inevitability of those riffs, Broadrick banging not only his head but his entire upper body in an exaggerated display of each monster downbeat. A certain softness of touch did occasionally peek through, however, like on the title track from this year's Conqueror, where laptop-triggered loops floated us through Broadrick's most weightless composition yet, definitely making us wish we were horizontal, rather than stuffed into a seat with bad sightlines.
The Worst: Stars Like Fleas, Galapagos
More woosh, tinkle, chime, plink, strum, whine, woosh, clank, chime, tinkle. Still growing like kudzu in basements all over Brooklyn with no sign of abating. Middlebrow indie that mistakes tiny gestures like scraping intently (but gently!) at your instruments for a brave reinvention of rock, when it's really just being unable to write a goddamn song with a verse-chorus-verse that might actually thrill those outside of your immediate peer group who call Animal Collective a "pop" band with a poker face. So tap the tip of your drumstick in a concentric circle around a cymbal and blow a conch shell and moan a few lines of inscrutable lyrics and plunk out a half-assed intimation of a backbeat and call it "indescribable" and wait for the hype cycle to catch you in its undertow.
Jesu may not be blessed with Tin Pan Alley appeal, but their grandeur and physiciality, however well-worn or even childlike, is definitely a reprieve from this avalanche of mimsy art-indie. I mentioned this briefly in the daily round up, but it bears repeating: Why doesn't anyone call people out for this stuff? You can boo! You can heckle! It's your duty as an American and a music fan to shame bands until they get their act together and shut you up, or until they quit entirely. Sure it makes you look like an asshole, but tough love isn't about being liked. And the unchecked and unregulated "experimental" end of indie rock needs an intervention wicked bad.