Idolator

Maura needs to chill, because hype is not only the most important subject in music in 2006 2007 2008, it is also, despite all evidence to the contrary, actually a healthy thing for developing bands, something that should be embraced rather than disdained. So sayeth Tim Jonze of the Guardian at the tail end of a screed about "hype bands" and their tendency to complain in interviews about the machinations that have led to the "hype" prefix being attached in the first place. But while it's undoubtedly annoying to listen to young psuedo-celebrities griping about their sudden spike in acclaim, isn't a little skepticism a useful tool for a band in the hyper-mercurial world of Web 2.0? Of course not. Don't be so jaded. More »