Four Reasons Music Magazines Are Doing Almost As Well As The Music Business
This year has been a rough one for music magazines: their ranks are thinning, the business they're covering is becoming more notable for being one that's putting out a product people don't want to pay for than anything else, and now Crain's New York Business puts into numbers what anyone who picked up a music magazine probably noticed already: Ad pages at the big four magazines are down substantially from last year's tallies, even as the magazines are increasing their rate bases. (Only Spin has weathered the downturn, with its ad pages actually up 22% since 2007.) Why?
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