The fall-out over Dr. Martens' dead-soles ad campaign continues: Last week, Courtney Love complained about the use of Kurt Cobain's image in the shoe manufacturer's promotional materials—and now, the family of Joey Ramone is speaking out:
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Perhaps fearing the wrath of Courtney Love, Dr Martens has fired Saatchi and Saatchi, the agency responsible for those Kurt-and-Joey kickin' it in Heaven ads that were set to be plastered all over bus shelters in the UK. So wait, does this mean that Sid Vicious is actually in Hell?
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News of the "Kurt Cobain wearing Docs in heaven" ads has made its way to Courtney Love, and she is, as you might expect, not pleased:
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Saatchi & Saatchi/London has a new print/poster campaign in the U.K. that cleverly employs four dead rock stars - Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer - as Doc Martens endorsers. "We wanted to communicate that Dr. Martens boots are 'made to last,' " explains writer Andrew Petch, "and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly. And, as images, they feel very iconic."More »
Idolator
