Another new study with dubious claims has reached the newswires, and it's probably going to make nights at your local a little more screamy in the short term: Researchers in France have decided that playing "environmental music" in a bar, and playing it loudly, results in consumption rates of alcohol going up, up, up. That's right, it's just the power of the music's volume that makes people head back to the bar for another order. Crazy, right? Well, viewing the methodology of the study, one might think a more appropriate headline for it would be "BREAKING: Young Men Are Likely To Drink Faster After Being In A Bar For A Long Time On A Saturday Night." The icy cool numbers after the jump.
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